The Red Chair logo — not only a JayRay trademark — has become rather symbolic of where many find themselves spending a great deal of time these days. JayRay, a Tacoma leader in offering creative marketing and strategic communications has collaborated with six local artists to launch an online CHAIRity auction on May 26 in benefit of the Pierce County Connected: COVID-19 Emergency Response Fund.
As it approaches its 50th year, it has been difficult to think of anniversary celebrations. Instead, JayRay saw the need to do something in support of the most vulnerable people in the community, which has now increased due to the global pandemic.
Although commemorating the 50th milestone inspired the idea, “This is about the people who need our support now. The newly created fund gave us a great outlet because it aligns with many causes dear to our staff and community,” said Kacie Leacy, one of JayRay’s owners.
Local artists were commissioned to use their own style in the interpretation of current events and to create each unique chair piece to be auctioned. According to Leacy, “It’s been a fun collaboration. A chair wasn’t something they had necessarily worked with before.”
Each artist was able to choose the direction or theme of their chair. Of the six artists selected, Angela Larsen/Lovesome Dove, Brandi LaPointe, Chris Sharp, Katie Johnson, Saiyare Refaei, and Tiffany Hammonds, also have done several other projects in the community related to COVID-19. Some chose to match their chairs to temporary murals you see around board-up businesses now — including the beautiful doors Larson created outside of UXC, and Refaei’s masterpiece at Stocklist Goods.
“The people here in Tacoma make it what it is. Art is a great way to represent that and give back to the community,” said Leacy.
What followed is nine, one-of-the-kind chairs, by six different artists, representing a variety of styles and people, all for the sake of helping those that need it most. Bidding for the JayRay CHAIRity Silent Auction opens at 9 a.m. Tuesday, May 26. You can preview the artist’s work, and stories of their inspiration here.