The U.S. Highbush Blueberry Council wants all parents to know that it feels their pain. Its new ad campaign, designed to encourage consumers to eat more Washington-grown blueberries, points out the obvious: Parents stuck at home with kids need expert-level snacking options. The tongue-in-cheek advice offers a humorous take on a serious subject — how to tame children’s hunger before things take a turn for the worse.
According to the council, “More than 75 percent of parents ages 25 to 44 say they’ve received more parenting advice than they’d care to. But, to date, none of them have tried The Blueberry Method.”
Head to The Blueberry Method website to find creative, tasty ways to curb children’s cravings using vitamin-packed, juicy Washington blueberries, in season now at local farmers markets.
In the words of the council’s experts, “They say, ‘Pick your battles.’ Pick blueberries instead, and the battles will win themselves.”