Experience Olympia & Beyond is the new name of the Olympia-Lacey-Tumwater Visitor and Convention Bureau. The branding encompasses Olympia as well as the rest of Thurston County.
A new logo, website, and other branding launched May 11 at the bureau’s annual meeting — this year held at the Great Wolf Lodge in Grand Mound.
Experience Olympia & Beyond has the tagline “Decidedly Different.” Research found that people were drawn to Thurston County for its unique focus on hand crafting and its DIY spirit.
Thurston County has seen a rise in tourist activity. In 2016, 1,243,000 people visited the area.
Top visitor attractions for Thurston County include the Olympia Waterfront, Olympia Farmers Market, Tumwater Falls Park, the state capitol, and the Nisqually National Wildlife Refuge.