More Than 100 Local Businesses Become ‘Points of Pride’ Across Tacoma

More than 100 Tacoma businesses have signed up to be a “Point of Pride” in partnership with the Rainbow Center, the Tacoma Pride Festival (TPF), and others this July.

Points of Pride businesses and organizations are able to sign up to offer special promotions or activities to take part in the TPF and other Pride month celebrations, such as discounts or Pride-themed merchandise. 

As a Point of Pride, individual businesses are able to acknowledge Pride and demonstrate their commitment to the LGBTQ+ community. Businesses are listed on the TPF website here and also are promoted via social media. 

Browne Family Vineyards, a Point of Pride participant, said its participation stems from the desire to create an inclusive environment where everyone is welcomed. The business has been offering a special “Sip with Pride” flight and donates $3 from each flight to the Rainbow Center. 

“Our guests have been delighted to see us offering our Pride Flight. It’s quickly become one of our most popular offerings which we, in addition to the Rainbow Center, have promoted on social media and via email. I think our guests are excited to partner with us in giving back to the community,” said Brad Mayer, vice president of public relations at the vineyard. 

Some other Points of Pride offers include: 

  • A free “Tacoma-Pierce County LGBTQ+ Family Legal Guide” from the Law Office of Beverly Allen with resources, legal advice, and tips for queer families, in addition to a free legal consultation coupon; 
  • Pre-access ticket sales on the TPF website for Northwest Trek & Wildlife Park, which will have Pride-themed enrichments and activities throughout the park; 
  • A free Pride Party at Tacoma Art Museum featuring drag tours, art, music, and more; 
  • Free consultations for first-time home buyers, real estate advice, swag, and a coffee gift basket raffle from Sylvan Realty

TPF and Points of Pride are organized by the Rainbow Center and a coalition of community partners. The Rainbow Center is a resource hub for the LGBTQ+ community in South Puget Sound, and also offers educational training and consultations to businesses on how to be a better employee, ally, and friend to individuals in the LGBTQ+ community. 

“The pandemic and its associated isolation has been difficult enough for most people, but for those of us who are often isolated from the mainstream, it has been even more difficult,” Troy Christensen, executive director of the Rainbow Center, said in an email. “As a community that loves to celebrate (and we know how to throw a party), these Points of Pride will be a way for us to finally connect to each other again. It has been a long 15 months.”

To participate as a Point of Pride this year, register here

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