BMW Meets Sustainability

BMW i3 at South Sound Magazine

Photos by Rachel Coward

Although the slick vehicle lacked the authentic BMW purr due to its electric nature, the German car certainly did not lack style or efficiency as it cruised down 30th Street on Tuesday afternoon. The BMW i3 is the latest and greatest addition to the BMW family and here at South Sound, we had the pleasure of experiencing it firsthand, thanks to the BMW Northwest in Tacoma.

Through innovative technology and a focus on sustainability, BMW has created its first electric vehicle, built entirely from the ground up. A car that runs solely on battery power and requires no gasoline (but has a small tank for battery back-up situations), the BMW i3 is the epitome of the 21st century; the advanced design of the vehicle includes a superior battery system, a light but protective body, and eDrive, the technology behind the electric car. Starting price is $41,350.

With the touch of a button, the BMW i3 silently comes to life. A press on the acceleration pedal allows the car to burst forward, revealing torque that is unique to eDrive. But, with speed, comes safety; the vehicle is also equipped with automatic breaking and the moment your foot leaves the accelerator, Brake Energy Recuperation will slow you down.BMW i3 at South Sound Magazine

Efficiency and sustainability, however, are not the only things that the BMW i3 has to offer. This car is an attractive and entertaining alternative to the few electric vehicle choices.

On Tuesday, we had the pleasure of experiencing the BMW i3, in all of its sustainable glory. One of the greatest and perhaps most entertaining features of the car is its ability to go from 0-60 mph in 7.2 seconds.

See the new BMW electric cars at BMW Northwest, 4011 20th St. E., Tacoma. And pre-register for the free Drive The Future Now event that will be held June 29 and receive a free gift and test drive one of nine electric cars on display.



BMW i3 at South Sound Magazine

BMW i3 at South Sound Magazine

is a contributor to South Sound magazine.
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