The wine aisle can be an intimidating place. How do you know what to choose in a labyrinth of bottles? What exactly is the difference between a Washington merlot and a Napa merlot? Admit it, you choose based off the label design sometimes. Brassmark Wines in University Place is changing the way people shop for wine. The company’s goal is to guide consumers to great wines by telling the stories behind each bottle. Here’s how it works: Brassmark Wines finds wines that are either particularly unique or overwhelmingly delicious and share the specifics with you by email, Facebook and Twitter. Then, you can make a request for the wines that interest you. You can pick them up at their warehouse or have them delivered.