Pierce County had its close-up when five out-of-town Instagrammers came to town to experience all the area had to offer.
Travel Tacoma + Pierce County wanted to do something a little different to market the area by inviting popular Instagram photographers to the area to explore.
The trip yielded more than 80 Instagram photos, 60,000 likes, and 13 blog posts. The Instagrammers’ handles are @ianandrewnelson, @sarahcnelly, @chroniclesofatraveladdict, @theatlasheart and @grether.
The five photographers explored 20 locations in the county. One major stop was Mount Rainier – a focal point of the tour in conjunction with the National Parks Centennial on Aug. 25.
“Anyone who has seen Mount Rainier knows that words don’t do it justice, so Instagram made sense for a campaign to show off the mountain. A lot of Pierce County’s visitors come from Portland and the Bay Area, so we reached out to the highest-profile Instagrammers in those areas,” said Matt Wakefield, communications manager for Travel Tacoma.
Trip participant Sarah Nelson (@sarahcnelly) wrote a blog about the visits to Gig Harbor, Mount Rainier, and perennial tourist stop Stadium High School.
“We may or may not be considering a move to Tacoma, just so that our kids can attend high school in a Harry Potter castle/haunted hotel on a hilltop overlooking the water,” she wrote.
The goal was to show the visitors what it’s like to live, work, and play in Tacoma and Pierce County. In using a high-profile social media like Instagram, which is visual, Travel Tacoma and Visit Rainier hoped to bring about interest in the region.
“Social media has been an important tool for raising destination awareness for Tacoma and Pierce County. Putting talented, well-respected, well-connected photographers together in a destination with this kind of natural beauty was just the kind of boost for awareness we were looking for,” said Bennish Brown, Travel Tacoma president and CEO.